One partner for the whole growth stack.
Focaly is an integrated business consultancy. Positioning, press, paid media and structure are built as one system, not seven disconnected vendors pulling in different directions.
Strategy first. Then the machinery.
Most growth problems are not traffic problems. They are positioning problems wearing a traffic costume.
We start by understanding what a business actually sells, to whom, and why anyone should believe it. Only then do we decide which channels earn a budget. Every engagement runs on the same spine: a clear position, proof that supports it, distribution that carries it, and a structure that can hold the growth once it arrives.
The result is fewer moving parts, one accountable team, and work that compounds instead of resetting every quarter.
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01
Position before promotion
A sharper story lowers the cost of every click, pitch and placement that follows.
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02
Own the full funnel
Press, paid and product pages are built together, so nothing leaks between them.
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03
Build for the next market
Entity, payments and compliance are handled early, not improvised after the first win.
Seven departments, one table.
Engage a single service or the full stack. The teams share one brief, one calendar and one definition of success.
Digital PR
Earned coverage and authority placements that put a brand in front of the people who already trust the publication.
Explore servicePaid Media
Meta, Google and LinkedIn campaigns built around offer and creative, measured against pipeline rather than impressions.
Explore serviceBrand Positioning
The message, the proof and the visual language. One narrative that every channel can carry without translation.
Explore serviceSEO & Content
Technical foundations plus editorial that answers real buying questions, so the site earns demand instead of renting it.
Explore serviceConversion & CRO
Audits, tracking and testing across the journey. We fix what the traffic lands on before we spend more to send it.
Explore serviceWeb & Product
Sites and internal tools designed to sell, load fast and stay editable by the people who actually run the business.
Explore serviceGlobal Structuring
Company formation, banking and credit foundations for founders operating across borders. The plumbing behind expansion.
Explore serviceNot sure yet?
Start with a diagnostic call. We map the gap between where the business is and where the revenue is meant to come from.
Book a diagnosticWhat each engagement actually includes.
Open a service to see the scope. Deliverables are shaped per client, so treat these as the standard starting point.
Authority is easier to borrow than to build alone. We define the angles a founder can credibly own, write the story around them, and place it where the right audience already reads.
Discuss a PR programme- Narrative and angle development
- Founder and executive profiling
- Editorial outreach and placement
- Feature and interview drafting
- Coverage reporting
Media buying is downstream of the offer. We pressure test the offer, build creative that carries it, and run the accounts against a metric the finance team recognises.
Request a media plan- Account audit and tracking setup
- Offer and funnel design
- Creative direction and production
- Campaign build and daily management
- Reporting tied to pipeline
A position is a decision about who you are not for. We make that decision explicit, then give the team the language and assets to hold the line everywhere.
Start with positioning- Market and competitor mapping
- Positioning statement and proof points
- Messaging framework by audience
- Visual and tone of voice direction
- Rollout guidelines
Search and conversion are one job. Rankings without a page that converts is an expensive way to be ignored, so we treat the audit, the content and the page as a single unit.
Request an audit- Technical and on-page audit
- Keyword and intent mapping
- Editorial calendar and production
- Landing page and CRO testing
- Analytics and event tracking
Entering a new market is an operations problem before it is a marketing one. We set up the structure that lets a business invoice, get paid and build a credit history where it trades.
Talk to the structuring team- Entity formation for non-residents
- Tax identification support
- Business banking setup guidance
- Credit foundations and vendor accounts
- Ongoing compliance calendar
Sectors where we know the buyer.
We work best where the purchase is considered, the ticket is high and trust does most of the selling.
Professional services
Legal, fiscal and advisory firms selling expertise to a cautious buyer.
Real estate & property
Agencies, developers and investors with long consideration cycles.
Construction & refurbishment
Contractors competing on credibility rather than the lowest quote.
Health & aesthetics
Clinics and practitioners where reputation carries the enquiry.
Hospitality & gastronomy
Venues and groups that live or die on coverage and word of mouth.
Luxury & lifestyle
Brands where restraint and placement matter more than volume.
Four phases. No mystery.
The same sequence runs on every engagement, whether it is a single audit or the full stack.
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Phase 01
Diagnose
We audit what exists: the offer, the funnel, the numbers and the gap between the story and the reality.
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Phase 02
Position
We agree the message, the audience and the proof. Nothing gets built until that is signed off.
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Phase 03
Deploy
Pages, campaigns, coverage and tracking go live together, so results can actually be attributed.
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Phase 04
Compound
We review against the agreed metric, cut what underperforms, and reinvest in what earns its place.
Built like a partner, not a supplier.
One team, one brief
Agencies usually hand a brand to three specialists who never speak. We run press, paid and product from the same room, which means the message stays intact from the first headline to the checkout button.
Talk to the teamOperators, not observers
Focaly is run by people who build and operate businesses across construction, legal advisory and media. Advice is written by people who have had to live with the consequences of it.
See how we workCross-border by default
We work across the US, the UK, Spain and Latin America. Expansion is treated as a normal part of a growth plan, with the entity and payment structure handled alongside the marketing.
Plan an expansionWhat changes once we start.
A single point of accountability
One contact, one plan, one report. No more chasing three vendors for the same answer.
Faster time to live
Strategy, copy, design and media sit in the same team, so handovers stop eating the calendar.
Spend that earns its place
Budget follows evidence. What does not perform gets cut early rather than defended.
Authority you can point to
Coverage and content that a prospect finds when they inevitably search your name.
Structure ready for the next market
Entity, banking and compliance prepared before the demand arrives, not after.
Work you own
Accounts, assets and documentation stay in your name. Leaving is always possible, which is why clients stay.
The questions we get first.
Something missing? Ask us directly and we will answer plainly.
Yes. Most clients start with one department, usually the one causing the most pain, and add others once the first is working. Nothing is bundled by force.
[Placeholder: confirm your standard onboarding window.] After the diagnostic call we send a scope and timeline, and work begins once that is agreed.
[Placeholder: state your model, for example project fee, monthly retainer or a combination.] Every proposal sets out the scope, the deliverables and the fee before anything is signed.
We operate across the United States, the United Kingdom, Spain and Latin America, in English and Spanish.
Always. Ad accounts, domains, analytics and creative files stay under your ownership. We work inside them, we do not hold them hostage.
[Placeholder: confirm reporting cadence.] Each engagement agrees one primary metric at the start, and every report is measured against that rather than a wall of vanity numbers.
Tell us what is not working.
A short call, an honest read of the situation, and a clear answer on whether we are the right team for it.
No pitch deck. No pressure.